I’m not one to loudly swoon about Verizon. Their DSL and wireless services are fine, while their phone plans leave much to be desired. While their support is good, they do like to hit you with fee swapping, even it’s only about a buck a month.
Anyway.
What I will say about Verizon is I absolutely love their TV spot titled “The Deal.”
This might be my favorite commercial ever. It runs on our in-house loop at work constantly, and still shows up occasionally on a TV network near you. The description, from AdWeek:
A man approaches some shady-looking characters in the middle of nowhere. The main goon says, “I told you to come alone.” The man says he did, and that those behind him are his network, in case he might need to make a call. Hysterically, the goon shifts gears and asks him if he gets service “out here,”,which he finds “amazing” because he’s “always doing business out here, and I gotta tell you, it’s a crapshoot.” The goon then asks the network if they “work down by the docks.”
This is the perfect commercial. The script is tight, to the point, and entertaining, and the casting is dead-on; the meek Vzw customer, the “main goon” with his blond locks and facial hair accenting a crisp line delivery, and the Asian muscle standing next to him as if he were a super villian’s enforcer. Even the wardrobe works, with the snugly fit leather jacket and umbrella adding an aire of intrigue to the goon.
Not only genius in design, but in execution.
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SO WHY ISN’T IT ON YOUTUBE ALREADY?!?!
